Brand Concept Review and Analysis

Every business plan starts with a creative idea.

Then begin the details.....what does the final product look like to the customer....what are the design implications.....the operational requirements to deliver goods and services..... the talent base required......the supply chain to procure raw materials.

In an existing business, is the creative plan / intent aligned with the operational execution?

For a start-up business, is the current plan sufficiently detailed, does it cover the critical steps required to move towards a successful opening?

FwT can offer a review of your Brand, either existing or in the planning stage.

For that FwT will use a blend of interviews with all stakeholders, including principals, staff, and selected actual or potential customers.

The outcome will be a gap analysis and a list of recommendations on how to proceed moving forward